Insights
Notes from PinpointIQ.
Long-form writing on local market sizing, white-space mapping, acquisition sourcing, and market evaluation for location- and route-based services businesses.
Tools for MSA-Level Market Analysis
Why national TAM is the wrong unit of analysis for a location-based business, what MSA-level data should include, and how PinpointIQ delivers it across 900+ U.S. markets.
Read more →How to Size Local Services Markets
The right way to size a local services market, why most national reports mislead, and the data sources that actually work for MSA-level TAM.
Read more →White-Space Mapping for Multi-Site and Route-Based Operators
What white-space mapping is, why census-tract resolution matters, and how to identify under-served pockets inside an MSA before competitors do.
Read more →Sourcing Acquisition Targets in Fragmented Local Services
How multi-site operators and their investors source acquisition targets in location- and route-based services, the data that drives the funnel, and where PinpointIQ fits in the workflow.
Read more →Evaluating a Location-Based Services Business
The checklist for evaluating a multi-site or route-based business: TAM, density, demographic drivers, competitive landscape, and expansion potential.
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