Where to Buy.Where to Build.Where to Skip.
Geographic market intelligence for PE firms backing location- and route-based businesses. Visualize MSA-level data, identify white space, calculate local TAM, and move faster than your competition.
Why PinpointIQ
Confident market decisions
require unified data.
PinpointIQ brings every dataset PE-backed operators need into one strategic view.
The data exists.
Census, competitive, demographic, and operational data is all out there. Every PE-backed multi-site operator is trying to use it to pick the right markets, the right footprints, the right next acquisition.
But it's scattered.
The signal is split across half a dozen tools, exports, and spreadsheets. Stitching it together for one market takes days. Doing it across 50 metros means it never actually gets done — so big decisions get made with partial information.
PinpointIQ unifies it.
One geographic view of every U.S. market: TAM, demographics, competitive density, and your own portfolio data layered together. Strategic decisions — where to buy, where to build, where to skip — backed by the full picture, in minutes.
In Practice
Strategic market decisions,
on one screen.
PinpointIQ replaces the spreadsheet stack with a unified geographic view.
Multi-site growth is a sequence of geographic decisions.
Every PE-backed platform makes the same calls over and over: which markets to enter, where to add density, which acquisitions actually expand the footprint vs. cannibalize it.
Each decision pulls from a different tool.
Census in one tab. Apollo or PitchBook in another. Internal POS data in a spreadsheet. Local competitive scans done ad hoc. The analyst time burned reconciling sources crowds out the actual strategy work.
PinpointIQ puts the answer in front of you.
Census, demographics, competitor maps, TAM models, and your own location data — unified at the MSA level across 900+ U.S. markets. Click a metro, see the full picture, make the call.
Coverage
Full coverage of 30 roll-up verticals across 900+ markets in the US
Identify opportunities in fragmented, location- and route-based businesses where market selection drives valuation.
Route-Based Services
- Junk removal
- Landscaping & lawn care
- Painting & surface restoration
- Pest control
- Pool & spa service
- Tree care & arborist services
- Window cleaning
Trade Services
- Commercial & residential
- Electrical
- Fire protection & suppression
- Garage door & entry
- HVAC
- Plumbing & drain
- Roofing & restoration
- Window & door installation
Healthcare
- Behavioral health & counseling
- Dental practices & DSOs
- Eye care & optometry
- Physical therapy & rehab
- Urgent care & primary care
- Veterinary practices
Automotive
- Auto repair & maintenance
- Car wash & detailing
- Collision & body repair
- Tire & oil change
Consumer Services
- Childcare & early education
- Funeral homes & cremation
- Gyms & fitness studios
- Salon & barbershop
- Spa & med spa
Don't see yours? Request it →
What It Does
Everything your deal team needs.
Nothing it doesn't.
Purpose-built for PE firms running location-based roll-ups — not a generic BI tool repurposed for the job.
See the market, don't read about it
Interactive choropleth maps with drill-down to census tract level. Filter, compare, and rank 900+ markets in real time. Calculate local TAM. No spreadsheets required.
- Choropleth + dot density layers
- Click-to-drill market detail
- Filter panel with 50+ variables
Demographic, economic & industry data — unified
Stop toggling between Census, CoStar, and Google Maps. PinpointIQ brings population, income, competitor density, and growth metrics into one layer.
- 900+ markets
- Demographics, economic, and vertical-specific indicators
- Competitor location overlays
From data to insight in minutes
Deal teams move fast. PinpointIQ is built for the pace of PE — not for academic research. Shareable exports, presentation-ready outputs, no data science degree required.
- Market reports in one click
- Exportable maps + tables
- Built for corporate development, not data scientists
Use Cases
Built for your workflow
Whether you're pre-LOI or post-close, PinpointIQ fits the moment.
Find the right market for your next acquisition
Evaluating a platform's expansion? Layer competitor density, customer population growth, and relevant demographics to surface the markets worth pursuing — and rule out the ones that aren't.
Know if a market can absorb more locations
Before expanding to a new market, understand the saturation point. PinpointIQ maps competitor locations, service radii, route density, and demographic demand against each other.
See where the opportunity actually is
The best roll-up markets aren't the obvious ones. PinpointIQ's proprietary market sizing engine calculates local TAM to reveal the underserved geographies hiding in plain sight — before your competitors find them.
How It Works
Three steps to a smarter market decision
No data engineering. No onboarding calls. No waiting.
Define your criteria
Set the parameters for your roll-up: business category, target population band, income thresholds, competitor tolerance. Takes 2 minutes.
Explore the map
PinpointIQ surfaces every qualifying MSA on an interactive choropleth map. Rank by opportunity score. Drill into any market for the full picture.
Share your analysis
Share market rankings, maps, and data tables with your investment committee or portfolio company leadership — presentation-ready in one click.
“Most firms spend weeks on market diligence. With the right tooling, you can get 80% of the answer in an afternoon — and actually act on it.”
Request a Demo
See PinpointIQ with your vertical and your markets. Pick a time that works.
Built by 2nd St Strategy. No spam, ever.
Contact Us
Questions, partnerships, or just want to learn more — we'd love to hear from you.